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Why the Female Power Suit Is the Next Big Business in China
In the West, women’s suits have had cultural momentum during the 1970s’ feminist movement. Photographer Helmut Newton’s iconic, woman-in-tuxedo shot on French Vogue in 1975 elevated YSL’s Le Smoking...
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Is Trump Affecting China’s Interest in the Met Gala?
It’s that time of the year again when the fashion industry gears up for its annual black-tie extravaganza known as the Met Gala. Hosted by Vogue magazine on the first Monday of each May to raise money...
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How the Met Gala Got More Than 170 Million Views in Less Than 48 Hours in China
This post originally appeared on Jing Travel, the Business of Chinese Cultural Tourism, our sister site. The Metropolitan Museum of Art (The Met) isn’t known for being a marketing innovator, but when...
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What’s Love Got to Do With it? The Chinese Holidays Brands Really Need to...
On May 20, Chinese citizens celebrated the internet-spawned holiday “520” (called such because the numerals said aloud sound like “I love you (我爱你)” in Chinese). But for luxury brands targeting the...
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Cartier, Culture, and the Art of Inheritance in China
Last week, the prestigious French watch and jewelry brand, Cartier, unveiled a new exhibition at the Palace Museum, a national Chinese museum housed in the Forbidden City, in Beijing, China. Over 800...
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Why Chinese Consumers Love Luxury Products
Although China’s appetite for luxury brands is well documented, misconceptions and stereotypes involving the Chinese consumer are still being widely disseminated. Every so often, young Chinese shoppers...
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How Art Saves the Malls — Lessons from China
There’s a unique bond that exists between art and luxury brands that a lot of marketers have exploited lately. The Cartier Foundation, The Louis Vuitton Foundation, and The Prada Foundation are just a...
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Can Cannes Bring Glamour to Hong Kong’s Art Mall?
Any lingering doubts about how prominent a role K11 MUSEA will play in Hong Kong’s cultural scene can be set aside with the news that the waterside Kowloon development will host The Festival de Cannes...
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How Should Luxury Brands Represent Masculinity in China?
The recent choice of sensitive heartthrob Keanu Reeves as the new face of Saint Laurent illustrates the evolution of masculinity at a global level, and so-called ‘alpha men’ are selling less inside...
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High Fashion on the Small Screen
This post originally appeared on China Film Insider, our sister publication. With approximately 60 percent of Chinese now living in cities, “urban drama” (都市剧) is one of the most popular formats for...
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China’s “Mini-Me” Culture is Perfect for Luxury Brands
During October of 2015, after 36 years, China announced the end of its one-child policy, thereby allowing mothers to birth up to two children. Now the South China Morning Post is predicting that “by...
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China’s Middle Class Holds the Keys to Luxury in China
“The stagnation of middle-class incomes in the rich countries,” according to the Harvard Business Review, has forced luxury brands to broaden their horizons and look for emerging markets in Asia. The...
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Generational Christmas Shopping in China
Although Christmas isn’t an official holiday in China, the soft power influence of this Western holiday hasn’t spared China from its consumerism and Christmas cheers, especially with the large expat...
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Decoding “Too Cool” — The Uprising Subculture That Embraces Looking “Tasteless”
In a campaign for her latest design, 22-year-old Liu Min leans on a bed of rocks with legs crossed, sporting a Qipao, a body-hugging dress colorful traditional elements like temples, eagles, and a...
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When Controversy Hits in China, Luxury Brands Bank on Short Attention Spans
This post originally appeared on Content Commerce Insider, our sister publication on branded entertainment. One constant in the ever-changing China luxury market that has remained over the past decade...
View ArticleWhy Jo Malone’s “London Gent” Advertisement Backfired
What Happened: Jo Malone London, the Estée Lauder-owned perfume brand, has apologized about replacing Star Wars actor John Boyega, who conceived and directed the brand’s “London Gent” advertisement,...
View ArticleTrending Brands on Chinese Reality Shows: Luxury’s First Steps
This post originally appeared on Content Commerce Insider, our sister publication on branded entertainment. In their efforts to reach new consumers, global luxury brands have shown fairly extensive...
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Asian Megastar Jay Chou Embarks On An Artistic Journey
Singer, songwriter, director, and actor, Jay Chou has many titles. But before all that, the “King of Mandopop” was the son of an art teacher. For his first Instagram post, Chou shared a picture of him...
View ArticleIdol Hua Chenyu Storms China’s Toy Market With Tiny Lookalike
What Happened: On October 25, Chinese singer-songwriter Hua Chenyu’s brand, Born To Love, officially launched a collaborative pop toy doll of himself with nationally-renowned artist Han Meilin. Han is...
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Dior Learned To Localize In China – And Was Rewarded For It
Key Takeaways: With a record-breaking 83.6 million Chinese viewers for its spring 2021 collection, Dior successfully cashed at the recent annual Singles’ Day shopping festival via limited-editions and...
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